Bytedance, the mother company of Douyin and TikTok, became the first to use artificial intelligence to hook their users in an unprecedented way, says China internet expert Matthew Brennan to Play Crazy Game. The TikTok algorithms turns its users into addicts, in the same way drugs do, says Brennan.Read More →
Bytedance’s Tiktok has become a global gamechanger, and extraordinary achievements from a China-based company, says innovation analyst Matthew Brennan, author of Attention Factory: The Story of TikTok and China’s ByteDance at Spectra 2021.Read More →
Internet watcher Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance,” discusses at BW Dialogue Tiktok and Bytedance, and looks at how much the Covid-19 crisis has changed the industry.Read More →
Growing and making profits on the internet has been relatively easy for China’s tech firms when the industry took off, says veteran Internet watcher Matthew Brennan to the state-owned CGTN. But those easy gains are over now the government stepped in to regulate the industry and massive growth is harder to get, he adds.Read More →
Internet expert Matthew Brennan, author of Attention Factory: The Story of Tiktok and China’s Bytedance discusses the role of Tiktok in generating the attention economy, at the launch of his book in India, with Abhijit Bhaduri. Read More →
Fashion firm Shein developed a new global position, managing through domestic regulatory difficulties and tense relations between China and the US. Internet watcher Matthew Brennan looks at CNN Business how a new kid at the block is faring and looks in many ways like the successful Tiktok.Read More →
Fashion firm Shein makes inroads into the global market with a smart approach to please its consumers: an unbelievable speed focusing on social media, says e-commerce expert Matthew Brennan to Drapers’ Online. Brennan says that once an item is trending, Shein simultaneously increases social media activity for these products to boost sales further. (currency in British pounds)Read More →
Fashion firm Shein has been attracting quite some attention. But behind them, a new industry trend is emerging: fast fashion. E-commerce expert Matthew Brennan explains at Marketplace how the fashion industry is changing fast.Read More →
Fashion firm Shein belongs to a new breed of ultra-fast fashion brands that keeps an edge on its more traditional competitors, says innovation expert Matthew Brennan at the Vox. Why is Shein going to crunch fashion companies like Zara?Read More →
E-commerce firm Shein from Nanjing has been operating much under the radar, until last week it last week came with plans of an IPO in New York with a valuation of US$47 billion. E-commerce expert Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance” explains at Yahoo Finance what Shein has been doing right. Read More →
When Zhang Yiming, founder and CEO of successful internet giant Bytedance, left last week his post, speculations on a relation with the government crackdown on internet firms was easily made. Internet analyst Matthew Brennan, who wrote a book on Bytedance, says there might be a link, but different from what was mostly suggested, he says in Marketscreener.Read More →
China’s digital landscape is changing fast. Internet watcher Matthew Brennan and marketing guru Ashley Dudarenok discuss how internet giant Tencent is reinventing itself as a B2B platform, and much more.Read More →