One of the key factors causing global coffee prices to rise is the massive growth of consumption in China. Marketing expert Ashley Dudarenok explains how Chinese consumers took on the coffee market over the past decades, a growth that is now yet finished, despite the rising prices, she tells in her vlog.Read More →
China’s toy company Pop Mart has become an instant domestic and international success for a new generation of consumers. Marketing guru Ashley Dudarenok explains in Time how Pop Mart was able to read the hearts and minds of a new brand of consumers. Pop Mart understands those consumer needs, according to Dudarenok, and the Chinese domestic market lets companies “fail fast and succeed fast” to figure out what consumers really want.Read More →
Global VC William Bao Bean, Managing General Partner at Orbit Startups, tells how the lessons learned in China helped him now to invest in emerging markets, and how he moved since 2018 from China into those emerging markets. In a wide-ranging interview with marketing guru Ashley Dudarenok.Read More →
China’s consumer profiles are changing fast. Marketing expert Ashley Dudarenok picks seven profiles from her latest publication, the China Mega Report 2025, for Jing Daily—for example, the silver-haired generation: Retirees redefining aging
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China’s consumer profiles are changing fast. Marketing expert Ashley Dudarenok picks seven profiles from her latest publication, the China Mega Report 2025, for Jing Daily—for example, the Green connectors: Millennials driving sustainability.Read More →
China will start to delay its current retirement age from the start of 2025 in monthly steps for the next 15 years. But business analyst Ashley Dudarenok wonders if changing the country’s very low retirement age is a good idea, for example now the youth unemployment rate is already very low. This and other arguments in her vlog.Read More →
Most visitors to China know the larger cities, but marketing expert Ashley Dudarenok dives into Yunnan, this time the community-based agricultural markets that are so different from the cities.Read More →
China is a complicated market, where consumers know what they want and what they do not want, tells marketing expert Ashley Dudarenok. She says that finding the right channel is the start of a complicated process.Read More →
The Chinese opinions on Elon Musk might still go to extremes in both directions, but his mother Maye Musk did win many Chinese hearts and souls. Marketing expert Ashley Dudarenok explains why Maye Musk did so well in NBC News.Read More →
Marketing expert Ashley Dudarenok explains on her TikTok channel that drones have become a common feature in China and will change the country even more in the next two to three years.Read More →
Increasingly global brands not only look at China as a potential market but also as a guide on how they can use the country’s digital transformation for their global ambitions, writes marketing expert Ashley Dudarenok on her website Chozan. “By this year, China’s digital transformation sector is expected to reach $221.95 billion. It is forecasted by Mordor Intelligence to expand to $410.67 billion by 2029, with an annual growth rate of 13.1% over these years,” she writes.Read More →
With 3.8 million 5G stations China is leading the world in 5G, explains marketing expert Ashley Dudarenok on TikTok. Alibaba already uses technology to replace workers, she adds.Read More →