B2B influencers are a key marketing tool in Asia, says Hong Kong-based marketing expert Ashley Dudarenok, but they are not enough on themselves, in Campaign Asia. “At its core, every B2B decision is made by people, not companies, and tapping into their emotions, challenges, and aspirations is key”, she says.Read More →
Global VC William Bao Bean explains why China is a very competitive market, where it is very hard to survive, in a discussion with marketing expert Ashley Dudarenok at her vlog.Read More →
China’s consumers, workers, and manufacturers look with relative confidence in their country’s position in the tariff war between the US and the rest of the world. Marketing expert Ashley Dudarenok looks at the social media, memes, comments, and other reactions of the Chinese, she tells at Time.Read More →
Who will be winning the race in innovation, China or the US? Marketing expert Ashley Dudarenok expects China will have advantages, not only with Deepseek playing its way into AI development but also for robotics to NEVs, quantum computing, and eVTOL she explains at the Jing Daily.Read More →
One of the key factors causing global coffee prices to rise is the massive growth of consumption in China. Marketing expert Ashley Dudarenok explains how Chinese consumers took on the coffee market over the past decades, a growth that is now yet finished, despite the rising prices, she tells in her vlog.Read More →
China’s toy company Pop Mart has become an instant domestic and international success for a new generation of consumers. Marketing guru Ashley Dudarenok explains in Time how Pop Mart was able to read the hearts and minds of a new brand of consumers. Pop Mart understands those consumer needs, according to Dudarenok, and the Chinese domestic market lets companies “fail fast and succeed fast” to figure out what consumers really want.Read More →
Global VC William Bao Bean, Managing General Partner at Orbit Startups, tells how the lessons learned in China helped him now to invest in emerging markets, and how he moved since 2018 from China into those emerging markets. In a wide-ranging interview with marketing guru Ashley Dudarenok.Read More →
China’s consumer profiles are changing fast. Marketing expert Ashley Dudarenok picks seven profiles from her latest publication, the China Mega Report 2025, for Jing Daily—for example, the silver-haired generation: Retirees redefining aging
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China’s consumer profiles are changing fast. Marketing expert Ashley Dudarenok picks seven profiles from her latest publication, the China Mega Report 2025, for Jing Daily—for example, the Green connectors: Millennials driving sustainability.Read More →
China will start to delay its current retirement age from the start of 2025 in monthly steps for the next 15 years. But business analyst Ashley Dudarenok wonders if changing the country’s very low retirement age is a good idea, for example now the youth unemployment rate is already very low. This and other arguments in her vlog.Read More →
Most visitors to China know the larger cities, but marketing expert Ashley Dudarenok dives into Yunnan, this time the community-based agricultural markets that are so different from the cities.Read More →
China is a complicated market, where consumers know what they want and what they do not want, tells marketing expert Ashley Dudarenok. She says that finding the right channel is the start of a complicated process.Read More →