Ashley Dudarenok, China digital and marketing expert, serial entrepreneur, keynote speaker and author
She travels from Hong Kong.
Ashley Dudarenok is a naturalised Chinese serial entrepreneur, award winning digital expert and book author, recognised by Thinkers50 as a “Guru on fast-evolving trends in China”. She is the founder of ChoZan 超赞, China digital transformation consultancy and Alarice, China-focused digital marketing agency among others. Ashley and her team help world’s top companies to learn for and from China through research, China learning expeditions, and consulting projects. She’s also a sought after professional speaker covering topics around customer centricity, the future of retail, technology in action. Ashley is the author of 11 books on digital China. She has over 500,000 professionals follow her social media channels such as Linkedin and YouTube for daily China business insights.
Ashley Dudarenok on China in 2025