What can marketers learn from China – Ashley Dudarenok
2022-04-25
Marketing guru Ashley Dudarenok explains what marketers can learn from China, and how e-commerce in China will change the rest of the world. Read More →
New lifestyle trends in China: skiing – Ashley Dudarenok
2022-01-28
Marketing expert Ashley Dudarenok looks at new lifestyle trends among China’s young consumers. With the Olympics around the corner, skiing is one of them, she writes in Jing Daily. “Many luxury brands hope to use the popularity of the Winter Olympics to promote their ski collections.”Read More →
Young consumers dominate China’s luxury markets – Ashley Dudarenok
2022-01-05
China’s luxury market is changing fast as young consumers born between 1990 and 2000 now dominate with 50% of the sales, and that percentage is bound to rise fast. Consumer marketeer Ashley Dudarenok gives four major tips to keep hold of this market in the Jing Daily.Read More →
China’s wave of regulatory change – Ashley Dudarenok
2021-11-25
Marketing expert Ashley Dudarenok looks at the wave of regulatory changes hitting industries and especially tech firms at her vlog. “China tries to set up a more sustainable digital ecosystem,” she explainsRead More →
How the Double 11 festival became a teenager – Ashley Dudarenok
2021-11-12
Marketing expert Ashley Dudarenok tells at the state-owned CGTN how the Double 11 festival in 2021 became a teenager and started to become the way to introduce new products to China’s consumers and turned international.Read More →
How European brands use China’s live-streaming – Ashley Dudarenok
2021-10-28
Marketing expert Ashley Dudarenok discusses the successes and failures of European brands in the fast-moving live-streaming scene in China. Some have been pretty successful, but certainly not all, she says at the China EU.Read More →
How long working hours changed consumer habits – Ashley Dudarenok
2021-10-27
Long working hours have changed many consumption habits for young workers in tech companies, explains consumption expert Ashley Dudarenok at her vlog. But now the 996 working culture has been banned by the government, will the world for those young tech workers become more healthy? Read More →
Explaining the young digital natives of Gen Z – Ashley Dudarenok
2021-10-11
Marketing expert Ashley Dudarenok explains the young digital natives of Gen Z in China 2021 in terms of marketing. How do they spend their budgets? In spending they Gen Z’s are the most wealthy generation in China, she tells at her vlog, although in a population of 1.4 billion, it is dangerous to talk too much in generalizations. Read More →
The story behind China’s Golden Week – Ashley Dudarenok
2021-10-04
China’s National Day is the start of its October Golden Week. Business analyst Ashley Dudarenok dives in her vlog into the history and the economic motives behind that weeklong season of travel and celebrations, and its disruptive effects on retail, logistics, and other industries.Read More →
What is China’s mid-Autumn festival about – Ashley Dudarenok
2021-09-27
Marketing expert Ashley Dudarenok looks at the recent Autumn festival, China’s second-largest holiday. How did it develop and how does it affect tourism, eating, and drinking, from her digital vlog. 80 million people have been traveling domestically this year, she says, and comparable to America’s Thanksgiving festival.Read More →
What does it need to set up your business in China? – Ashley Dudarenok
2021-09-15
Marketing guru Ashley Dudarenok explains what basic requirements you need to set up your business in China. “You need loads of time and money to get started,” she says at her vlog.Read More →
What makes livestreaming different in China – Ashley Dudarenok
2021-08-31
More than 50 platforms in China offer live streaming as a highly sophisticated tool, say innovation expert Ashley Dudarenok at her vlog. Compared to their counterparts in the West, live streaming in China offers a wide range of tools the reach out to their viewers.Read More →