China launched its first homemade cruise ship, as this part of the tourist industry struggles to stay afloat. But consumption expert Ashley Dudarenok sees a bright future for cruises from China, as this industry is still in its infancy in a country where many look for alternatives, she tells at state-owned broadcaster CGTN.Read More →
Andrew Gaule discusses with marketing expert Ashley Dudarenok how China leapfrogged over the past 15 years in innovation and marketing, leaving many of the Western competitors behind, often forcing them to leave China.Read More →
Marketing veteran Ashley Dudarenok dives into the tactics for branding in China, using AI and virtual technology. Those technologies define increasingly the success of brands in China, she explains in the Jing Daily.Read More →
Innovation expert Ashley Dudarenok dives into the metaverse for business and Web3 in China and elsewhere, and introduces her book Digital China: Metaverses For Business: How Companies In China And The Rest Of The World Are Exploring Web3.Read More →
China’s e-commerce landscape is changing fast and branding expert Ashley Dudarenok explains how brands can deal with the new big five: Alibaba, JD, Pinduoduo, Douyin, WeChat, for Technode. Here are her top-5 tips.Read More →
Marketing expert Ashley Dudarenok discusses change in China and her career in the world’s fastest-moving economy with Greg Mustreader.Read More →
Women account for 70% of the purchases in China’s households, and marketing expert Ashley Dudarenok looks into the 2023 trends for the female consumer at China’s Women’s Day, for the Jing Daily. Most of China’s platforms dive deep into this important segment of consumers.Read More →
Marketing expert Ashley Dudarenok picks five 2023 trends for luxury brands in China, from its ChoZan’s 2023 Mega Report. The first one: focus on your VIC’s, Very Important Clients. this and four more trends from the Jing Daily. Among them: expand the duty-free ecosystem, and adopt global pricing strategies.Read More →
Domestic competition for foreign fast-moving consumer goods (FMCG) in China is growing, but branding expert Ashley Dudarenok expects there will still be a market for those foreign brands, she writes in Dao Insights. “To sum it up, the FMCG market in China in 2023 is very fluid,” she writes.Read More →
Marketing expert Ashley Dudarenok explains how luxury purchases became rooted in China’s complicated market and developed over the past decades. And what trends she expects for 2023. Read More →
Health awareness has a profound influence on the requirements of consumers, and brands should pay notice, says marketing expert Ashley Dudarenok tells the Jing Daily.“Women’s athleisure needs to be both fashionable and professional,” she says.Read More →
Domestic tourism in China saw a jump, and consumer sentiment is improving more slowly after the zero-Covid policies ended, says consumer expert Ashley Dudarenok at CNBC. Brands are relucted in spending their marketing budgets. Dudarenok said that heading into 2023 and the Lunar New Year, some smaller brands had turned more conservative on China and cut their marketing budgets for the country in half.Read More →