Selling your products to Chinese consumers has not become easier over the years, even now a larger part of them has more to spend. Fierce competition, limited access to the internet, strict government regulations and very different consumer tastes are just a few of the barriers for foreign companies to succeed in China.
At the China Speakers Bureau, we can offer you a range of experts able to help you take those barriers. Are you interested in having one of them? Do get in touch, so we can help you to identify the right expert for dealing with your problem.
Ashley Dudarenok is a China marketing expert with two decades of professional experience in China. She is fluent in Mandarin, Russian, German and English.
Ashley is also a serial entrepreneur, professional speaker, bestselling author, vlogger, podcaster, media contributor and female entrepreneurship spokesperson. She is the founder of several startups, including social media agency Alarice.com.hk and resources & training company ChoZan.co.
She published last year Innovation Factory: China’s Digital Playbook For Global Brands (September 2023)
Are you looking for more stories by Ashley Dudarenok? Do check out this list.
Sharon Gai has 10+ years of experience in leading positions at e-commerce companies, including five years at Alibaba.
Sharon Gai is a China-born Canadian who is an expert in e-commerce, digital transformation, and AI. She is the former Head of Global Key Accounts at Alibaba and General Manager at a billion-dollar e-commerce unicorn. In her tenure at Alibaba, she has advised brands and heads of state in crafting their digital strategy with programmatic marketing and AI. She is the author of Ecommerce Reimagined: Retail and Ecommerce in China.
She has been the keynote speaker at TEDx, Singularity University, UBS, Nestle, Ecomworld, and Etail. She has appeared on ABC, CCTV, CBC, Techcrunch, Retail Asia, and The Next Web. Sharon is also a Global Shaper in the World Economic Forum. Sharon has an Honors Bachelor’s degree in International Development from McGill and a Masters in Information Management from Columbia University.
You can read more of her stories here.
Arnold Ma is CEO and founder of the first and largest Chinese digital creative agency in Europe, Qumin, founded in 2012, with the mission to “open the world to China”, specializing in marketing to China by truly understanding Chinese people and culture.
The unprecedented growth and unparalleled development of China’s economy over the last 30 years brought about important changes within the society. The adaptability and global awareness of China’s younger generation are way beyond those of their ancestors, for example.
Young people have a newly found desire to be different, to express themselves by not conforming to public perceptions. Common beliefs embedded in communist China are the reason why “quite rebellious and not popular movements”, as defined by Arnold, started to emerge. These movements are known as subcultures.
Arnold recommends that brands should always bear in mind that “changes in China happen at a fast pace, people latch on to subcultures really quickly, they rapidly move on to new things and adapt to upcoming trends”. This means that new subcultures can emerge but also die very quickly, creating a very risky and volatile youth market. Thus, brands must be extremely careful when micro-targeting specific trends or subcultures.
Are you looking for the latest stories by Arnold Ma? Do check out this list.
Shaun Rein is the Managing Director of the China Market Research Group (CMR), the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China.
In December 2017 he published his third book on China, The War for China’s Wallet: Profiting from the New World Order, setting strategies for making money doing business with China.
His first book “The End of Cheap China: Economic and Cultural Trends that will Disrupt the World” was published in March 2012 by John Wiley & Sons in the US. He published earlier The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, in 2014, setting the agenda for China´s economic developments.
He is often featured in the Wall Street Journal, The Economist, The Financial Times, Bloomberg, and the New York Times. He is regularly interviewed by American Public Radio’s Marketplace and NPR. He frequently appears to deliver commentary on CNBC’s Squawk Box, Bloomberg TV, CBS News, and CNN International TV.
Shaun Rein travels from Shanghai.
You can read his recent stories here.