“Made in China” stood for cheap and bad quality. But times are changing, very fast, as Chinese luxury brands become aspirational, tells branding expert Shaun Rein, author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia at the BBC.Read More →

The Antarctic and the Maldives are just two of the travel destinations preferred by China´s rich, who increasingly book their own trips. Those are just a few of the conclusions of the Hurun Chinese Luxury Traveler 2015, a 40-page report on the travel trends of the Chinese luxury high net worth individual, Hurun founder Rupert Hoogewerf tells Mice News.Read More →

How does the Chinese luxury brand owner look like, wondered Rupert Hoogewerf and his Hurun Rich List firm provided a thorough analysis of this successful market, They looked at the Audi, BMW, Mercedes Benz, Lexus, Volvo, Land Rover, Cadillac and Infiniti. A report from the Malaysia Chronicle.Read More →

Author Shaun Rein of The End of Copycat China explores at Richard Heffner’s Open Mind a fast changing China. Twenty years ago Chinese had trouble to meet their basic needs, but now – as wealth has exploded – they start to redefine what is important in life, their Chinese dream, as president Xi Jinping calls it.Read More →

Chinese have become avid international travelers, but they develop into a very different breed than other tourists. Shaun Rein explains in his today released book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, how different China tourists are, and what they mean for the industry.Read More →