Marketing expert Ashley Dudarenok asks on her vlog whether luxury brands should discount in China’s difficult economy. She argues that a lot depends on the long-term strategy, and the answer might vary.Read More →
Business analyst Shaun Rein tells AP that the 11/11 singles day shopping bonanza has lost its previously sensational attraction. Even the shopping highlight has not been immune to the lackluster mood among China’s consumers.Read More →
China’s consumers spend less on luxury products, especially foreign brands, says marketing expert Ashley Dudarenok at the state-owned China Daily. Only domestic luxury brands are partly escaping that downward trend, she says.Read More →
Consumer confidence is at a new low, and businesses are not optimistic, says business analyst Ben Cavender in the Jing Daily. Luxury consumption is especially suffering, he says. “However, brands will have to work much harder to resonate with consumers and get them to spend.”Read More →
Consumer confidence in China might be down, and massive youth unemployment hurts the economy, but not for all consumers gloom is the message. Marketing expert Ashley Dudarenok sees prospects for high-net-worth individuals (HNWIs) – compared to the middle class – within the luxury market, she tells in the Jing Daily.Read More →
Hurun chairman Rupert Hoogewerf introduces the Hurun Chinese Luxury Consumer Survey & Hurun Best of the Best Awards 2023 with some amazing results: business confidence among luxury buyers in China is sky high and was only higher in 2022.Read More →
Marketing expert Ashley Dudarenok picks five 2023 trends for luxury brands in China, from its ChoZan’s 2023 Mega Report. The first one: focus on your VIC’s, Very Important Clients. this and four more trends from the Jing Daily. Among them: expand the duty-free ecosystem, and adopt global pricing strategies.Read More →
Marketing expert Ashley Dudarenok explains how luxury purchases became rooted in China’s complicated market and developed over the past decades. And what trends she expects for 2023. Read More →
China has become a leading force in consumer trends with e-commerce and fintech, first followed by other Asian nations and now the rest of the global market, says marketing expert Ashley Dudarenok at Martechseries. Global brands are taken notice, she writes.Read More →
Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.Read More →
Dolce & Gabbana (D&G) got three years into hot water over racist ads and remarks with China’s consumers, and the row did not subside, says business analyst Shaun Rein. “It’s probably the only brand that I’ve seen the Chinese stay angry at for so long,” he told CNN.Read More →
Consumers in China are very different from those elsewhere. Take jewelry, says consumption guru Ashley Dudarenok: they used to be gifts for women, but nowadays they purchase themselves, as a reward, she says at her vlog.Read More →