Douyin – the Chinese name of Tiktok – became a runaway success as a short-video platform in China. Tech watcher Matthew Brennan looks in his book ‘Attention Factory: The Story of TikTok and China’s ByteDance’ at the playbook Bytedance used for their lift-off before they took the platform global. An excerpt from Techcrunch.Read More →
Most Chinese tech companies tried to figure out what US consumers wanted before they entered the market, but Bytedance did not care when it launched Tiktok in 2018, says internet veteran Matthew Brennan in his book “Attention Factory: The Story of Tiktok and China’s Bytedance.” The lack of strategy almost backfired, but after some hiccups, the company became a runaway success, Brennan writes in an excerpt in Technode.Read More →
Jack Ma’s Ant Group is heading for the largest IPO ever with a value of US$35,5 billion. Shanghai-based business analyst Shaun Rein explains how the Ant Group became the largest fintech company ever to AP.Read More →
COVID-19 has changed life for sales professionals, says marketing guru Ashley Dudarenok. The early coronavirus crisis in China has accelerated online retail with live streaming at its core and will do so also as the rest of the world comes out of the corona crisis.Read More →
China veteran Kaiser Kuo discusses the relations between the US and China, and here focuses on the splintering of the internet, at a wide-ranging interview at the Wire China. “I also think we need to recognize that our worries are more about us than they are about China. We have in this country a real problem with surveillance capitalism, as it’s been called,” says Kaiser Kuo.Read More →
China is one of few countries recovering from the coronavirus crisis, after an initial dip. Most foreign brands are still lacking a strategy to deal with the upsurge in China’s retail, says marketing expert Ashley Dudarenok at InsideRetail.Asia.Read More →
Influencers are an emerging force in branding, but in most of the world they are lagging compared to China, explains marketing guru Ashley Dudarenok. Audiences, culture, and platforms are ideal for influencers, she tells at her vlog.Read More →
China was a copy-cat country for long, but has moved away from its IP infringements, says business consultant Ben Cavender. Innovation is a keyword in its development, and most IP infringement cases in court are between Chinese companies, he adds. Read More →
London-based branding expert Arnold Ma discusses what the Tiktok deal with Oracle and Walmart might mean for its users outside China, at the state broadcaster CGTN. Who is hosting the user data is the key question to ask, he says.Read More →
Digital insurance has become one of the post-corona winners in China, says Rupert Hoogewerf, chief researcher of the Hurun China Rich List as his firm published the first list of top-10 digital insurers, according to Asia One. Health insurance was one of the key winners, he says.Read More →
Bytedance’s Tiktok, known in China as Douyin, has for the first time disclosed some of the figures on its usage. Tiktok is only starting to grow, says internet watcher Matthew Brennan to CNBC. “You ain’t seen nothing yet, it’s still getting started,” he added.Read More →
The creation of a digital currency does not mean China can create a reserve currency for the international markets, says financial expert Victor Shih in Quartz. Domestically, it could mean the digital currency could try to catch back the financial room now occupied by commercial players like Alibaba’s Alipay and Tencent’s WeChat, he adds.Read More →