As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.Read More →
Selling cars in China has been notoriously difficult because of stringent regulations. Mass production of autonomous cars will only be possible when the government paves the legal way for those cars, and just that is happening, writes China lawyer Mark Schaub at the China Law Insight.Read More →
The main difference with the rest of the world is that in China social media and e-commerce merged into platforms, says China marketing guru Ashley Dudarenok. When you want to dive into China, you have to pick your platform and realize they are different from what you are used to, she adds. Most likely you have to pick one of them.Read More →
China is following the European Union’s GDPR in trying to regulate the unruly data industry, says Winston Ma, Winston Ma, adjunct professor at the New York University School of Law at CNBC. China’s internet companies based for years their business models on consumers’ lack of awareness of privacy, he adds, but those days are over.Read More →
The US used to be a benchmark for many innovative companies and startups, but China is now leading the way, says VC William Bao Bean with a major portfolio in China, Asia in a webinar of NYU SPS Integrated Marketing and Communications. He explains what lessons can be learned from China.Read More →
When US President Donald Trump lost last year the presidential elections from his contestant Joe Biden, some people expected the trade war between China and the US would end. At the China Speakers Bureau, we had set up a category of expert speakers on the trade war. For a short moment, we contemplated retiring that section but decided to wait and see how Joe Biden would behave.Read More →
China is moving fast on setting up legislation on the development of autonomous driving cars in China, in tandem with the fast technological and commercial developments, writes China-lawyer Mark Schaub in the China Law Insight. These detailed regulations will have a significant and positive impact on the industry, he adds.Read More →
Marketing expert Ashley Dudarenok dives on her vlog into third-tier cities and explains why youngsters here are interesting as consumers, despite their relatively lower incomes.Read More →
Decision-makers in China’s consumption are increasingly singles, with women becoming another major force to take into account, says marketing expert Ashley Dudarenok at the state-owned broadcaster CGTN. Mostly women decide on the purchase of a house, at the end of 2021 likely to be 82% of the deciding purchasers.Read More →
Cosmetics sold in China require up to May 1, 2021, animal tests to prove they are safe for consumers. Since their users required cruel-free cosmetics, foreign manufacturers had a hard time selling cosmetics to Chinese consumers. But times are changing, although only a little, says China-lawyer Mark Schaub in the China Law Insight in a review of upcoming legal change.Read More →
China’s government shocked the fintech industry by introducing firm financial measures, similar to the banking sector. Ant Financial even had to cancel its massive IPO. But what we have seen is only the start of more government action to regulate the internet, says fintech expert Sara Hsu in the Diplomat. Managing capital and data are key elements.Read More →
China’s digital landscape is changing fast. Internet watcher Matthew Brennan and marketing guru Ashley Dudarenok discuss how internet giant Tencent is reinventing itself as a B2B platform, and much more.Read More →