Branding expert Ashley Dudarenok, author of Innovation Factory: China’s Digital Playbook For Global Brands (September 2023), discusses with Pascal Coppens what global brands can learn from China. Business models from the USA, Germany, and Japan have left their footprint in business education. Still, the innovations coming from China have been left out of this business learning process, says Dudarenok, especially regarding ways to reach consumers directly.Read More →

VC William Bao Bean, managing director of Orbit Startups explains how Asian companies can learn from the example from Chinese companies. Not by simply copying the China models, but by learning the lessons and applying them in a new situation, he tells the Future Investment Initiative Hong Kong.Read More →

The China Speakers Bureau is happy to announce Sharon Gai is joining its stable of high-profile speakers. Sharon Gai is based in San Francisco and has worked at top management positions in Alibaba and other e-commerce companies.Read More →

Business analyst Shaun Rein is interviewed by marketing guru Ashley Dudarenok on the most recent developments, as consumer confidence in China is slowly recovering at the end of 2023. But because of the ongoing trouble with the US, and because US firms fear more counterproductive measures by US President Biden, there are still many bears on the road to economic recovery. China focuses more on domestic companies, as US companies retreat, and the global south turns decisively to China for support, he says.Read More →

Marketing guru Ashley Dudarenok released today – together with co-author Ron Wardle – their book Innovation Factory: China’s Digital Playbook The two examine China’s digital transformation and its unique e-commerce and share what Western brands can learn to boost innovation, increase competitiveness, and foster a brighter future.Read More →

Social commerce is expected to grow exponentially until 2023 in North America, Europe, and Latin America, following the trends of market leader China, writes marketing expert Ashley Dudarenok. In Techn0de she describes three trends in social commerce brands have to know.Read More →