Spending on luxury products moves in China to the third-tier cities, notes business analyst Shaun Rein in an interview with AFP. Unlike the rich from Shanghai and Beijing, inhabitants of third-tier cities can travel less internationally.Read More →
Global brands are focusing increasingly on China’s domestic consumption, but they will lose out if they do not take localization and the wishes of China’s consumers serious, writes business analyst Shaun Rein in CNBC. He recalls an international footwear company with sluggish sales in China.Read More →
Being popular in China seems attractive to many luxury products, but – argues retail analyst Shain Rein in CNBC – Louis Vuitton is becoming so popular, it might wipe away its attraction as a luxury asset. What should Louis Vuitton do?Read More →
Fashion retailer Gap did not gain much traction in its first year in China, writes business analyst Shaun Rein in CNBC. To survive, it needs to adjust its brand image. China defines ‘middle class’ different from the US.Read More →
China’s fashion brands looked with envy how foreign brands were conquering Chinese consumers, writes Globe and Mail, but they are moving fast to catch up. “We are waiting for China’s Zara,” says retail analyst Paul French.Read More →
Women in China have become a major force among the country’s super spenders, writes Shaun Rein in CNBC. When you want to tap into China’s booming market, that is a group you have to understand.Read More →
The 88-year old French designer Pierre Cardin held a fashion show at the former Soviet aircraft carrier, docked in Tianjin, hoping to lure Chinese buyers for his firm. A smart move, Shaun Rein tells AFP.Read More →
Shaun Rein by Fantake via Flickr Women have been driving the Chinese consumer market for a long time, but now Chinese men are miving in and focusing more on skin care products and other cosmetics, tells Shaun Rein in this discussion on CNBC. Not only foreign brands like L’Oreal, butRead More →
Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.Read More →