Marketing guru Ashley Dudarenok looks at steps to take in 2023 for the digital marketing of your brand in China. How are we doing, what is our vision and how do we get there, these are the key questions Dudarenok dives into in her vlog.Read More →
China’s annual Single’s Day has been in 2022 relatively lackluster, and Alibaba and JD.com even did not release figures this year. Marketing guru Ashley Dudarenok presents for brands new ways to measure their performance. Four metrics she explains at her vlog for brands to prepare for the next shopping events in this fast-changing consumer market.Read More →
President Xi Jinping pushes the concept of “common prosperity to diminish China’s grasp between the poor and rich. China’s 49 richest tycoons have donated US$14 billion for that purpose, according to the Hurun China Philanthropy List 2022. “The top three on the list each donated around 15 billion yuan and came from internet companies,” says Hurun’s chief researcher Rupert Hoogewerf in AsiaOne.Read More →
Tech entrepreneur Winston Ma explains how tech is shaping the competition between China and the US, where China is likely to play the key part, despite the current leading role of the US.Read More →
A tech war is raging between China and the US, but financial analyst and innovation expert Winston Ma sees enough synergy between both countries to allow investments in tech to go forward, he tells at the Ben Grahan IX annual conference.Read More →
The double 11 (11/11) festival has changed from a singles event to a significant marketing happening for everybody, but especially Gen Z. Marketing guru Ashley Dudarenok explains how companies can prepare for a successful double 11, at her vlog.Read More →
Leading VC William Bao Bean, partner at SOSV and managing director of Orbit Startups explains how he started to develop startups in Pakistan, using his Shanghai experience as a stepping stone.Read More →
China has become a leading force in consumer trends with e-commerce and fintech, first followed by other Asian nations and now the rest of the global market, says marketing expert Ashley Dudarenok at Martechseries. Global brands are taken notice, she writes.Read More →
Guangzhou added in the first six months of 2022 nine new global unicorns, a privately held startup company valued at over US$1 billion – taking its total to 19, according to a new list from the Hurun List, writes the China Daily. “These unicorns are leading a new generation of disruptive technology,” says Rupert Hoogewerf, chief researcher of the Hurun Report.Read More →
Marketing guru Ashley Dudarenok explains how content producers can create and monetize their intellectual property (IP). The country is leaving behind its image of a robber of IP and has developed a booming industry of cultural products, allowing to make real money, she explains at her vlog.Read More →
Even now the regulatory storm in the tech sector seems to be calm for the moment, but political analyst Victor Shih still expects that investors will be unsure about their future in China, as the next storm never seems far away, he tells at Bloomberg.Read More →
Both consumers and e-commerce firms in China are preparing for the famous 618 shopping festival. Marketing guru Ashley Dudarenok explains in her vlog why consumers love the largest of many online shopping festivals and why e-commerce firms need a boost in a market that is not growing as fast as in the past.Read More →