While brands are rightfully intrigued by the power of streamers in e-commerce, they cannot replace traditional influencers, says branding expert Ashley Dudarenok in Campaign Asia. “While there was a time when brands favoured streamers over traditional influencers, as they thought streamers can sell, these days they know better,” says Ashley Dudarenok,Read More →
Former China bull Shaun Rein explains to Ian Bremmer how he changed into a bear during the corona crisis last year. In a wide-ranging exchange of thoughts, he points to the lack of trust and communication between China and the US. And is China moving in the direction of socialism?Read More →
China’s economic growth might have been lackluster post-Covid, but social commerce is the exception, even compared to traditional e-commerce, says e-commerce experts Ashley Dudarenok in Dao Insights. “New sales channels are changing the way businesses approach e-commerce, and they’re adapting their strategies to stay competitive,” she writes.Read More →
While most of the world is still investigating and trying ways to use a digital currency for their countries, this is more than obvious for China, says fintech expert Sara Hsu in the Raconteur. China is already close to being cashless and many places no longer accept notes and coins. Read More →
Live streaming is a solid marketing tool in China, but some of the live streamers focus now on TikTok for Europe and the US. Business analyst Shaun Rein explains to AP why that shift is happening.Read More →
Marketing expert Ashley Dudarenok identifies three different groups of modern Chinese tourists and gives tips in Dao Insight on how businesses can attract them, especially now they tend to spend their money domestically, not internationally. She says now is the best time to set up 2023 and 2024 strategies.Read More →
Andrew Gaule discusses with marketing expert Ashley Dudarenok how China leapfrogged over the past 15 years in innovation and marketing, leaving many of the Western competitors behind, often forcing them to leave China.Read More →
Marketing veteran Ashley Dudarenok dives into the tactics for branding in China, using AI and virtual technology. Those technologies define increasingly the success of brands in China, she explains in the Jing Daily.Read More →
The SOSV Chinaccelerator has been a successful Shanghai-based VC in China for a decade. Managing director William Bao Bean, explains to Russel Flannery of Forbes how they re-invented themselves and started to export their China strategy to other emerging economies as Orbit startups and stopped investing in China.Read More →
Tech investor William Bao Bean, managing director of Orbit startups, shares the major stories he learned from the tech revolution in China, at a Pakistan conference. “The government chooses to go out of the way of change,” he tells his audience. Why startups do not need to be squeezed between China and the US.Read More →
China’s crackdown on its tech sector in the past few years might have loosened, but the fallout is still hurting its development after the government has loosed its grip, says business analyst Shaun Rein to AP. “The crackdown was deep and cut far to the bone, probably more than the government expected it to,” said Shaun Rein,Read More →
Domestic tourism in China saw a jump, and consumer sentiment is improving more slowly after the zero-Covid policies ended, says consumer expert Ashley Dudarenok at CNBC. Brands are relucted in spending their marketing budgets. Dudarenok said that heading into 2023 and the Lunar New Year, some smaller brands had turned more conservative on China and cut their marketing budgets for the country in half.Read More →