Shanghai-based VC-veteran William Bao Bean prepares for a dynamic surge of digital consumption in 2021 after a booming 2020, he tells at the 10-year celebration of the Chinaccelerator. Keywords: virtual reality, blockchain and fintech.Read More →
Western media have been speculating about the whereabouts of Alibaba’s founder Jack Ma after he disappeared from the limelight months ago. Ma did get a dressing down from the government after he ushered criticism, says Shanghai-based business analyst Shaun Rein to AP. Ma is laying down, but there is no reason he is in real problems, Rein adds.Read More →
China internet guru Matthew Brennan summarizes his bestseller Attention Factory: The Story of Tiktok and China’s Bytedance and explains how Tiktok developed from a successful domestic tool for millennials into a short-video platform that even caught the attention from US President Donald Trump.Read More →
Content creation has been key for short-form engagement, writes the Jing Daily. And for Bytedance’s Douyin/Tiktok it has paved the way from its original base of millennials to mainstream engagement, adds Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance.Read More →
Western brands are often shocked by the fees they have to pay to retain bloggers in China. Marketing expert Ashley Dudarenok explains why bloggers in China work differently and actually do no need brands for their operation. They can create their own brands, so do not need the Western ones, unless they pay, she says.Read More →
Bytedance’s Tiktok is a very successful global video-platform, and one of the few with a background in China. China internet watcher Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance, explains what makes Tiktok so successful. Getting feedback from its users is one of the key differences with other platforms, he tells in Explica.Read More →
China’s biggest change over the past two years has been the development of its retail ecosystem, says marketing veteran Ashley Dudarenok at her vlog. Not only by thinking it out, but by implementing a change that has affected retail profoundly.Read More →
Douyin – the Chinese name of Tiktok – became a runaway success as a short-video platform in China. Tech watcher Matthew Brennan looks in his book ‘Attention Factory: The Story of TikTok and China’s ByteDance’ at the playbook Bytedance used for their lift-off before they took the platform global. An excerpt from Techcrunch.Read More →
China’s Single’s Day continued to be a runaway success after COVID-19, although e-commerce expert Ashley Dudarenok finds it hard to compare it with the previous events because it changed from a one-day event to an 11-days success. But more luxury brands, cars, and even McDonald’s joined the fray, and gamification become important, she tells at state-owned broadcaster CGTN.Read More →
E-commerce firm Pinduoduo is closing in on market leader Alibaba, show recent post-corona figures, says marketing expert Arnold Ma in Kr-Asia. Ma believes that the key to Pinduoduo’s growth is its continuing focus on its D2C (direct to consumer) model across manufacturing, agriculture, independent sellers, and new brands.Read More →
Seasoned Shanghai-based VC William Bao Bean, general partner at SOSV and managing director of Chinaccelerator and MOX, sits down with Asian Pioneers to discuss his background, upbringing, and early career. In this snippet: what are the new trends in his industry, biotech and AI?Read More →
The massive US$34.5 billion IPO by Jack Ma’s Ant Group has been derailed by regulatory action, days before its listing, and that does not make the investors happy, says political analyst Shaun Rein at AP. The decision also might rattle Chinese entrepreneurs who were considering selling shares on their own country’s market, said Rein.Read More →