Getting a sun taint is traditionally not done in China, especially for women. The Asia Society collected stories on a dark color and celebrity author Zhang Lijia tells how a darker skin was met with scorn in her youth.Read More →
Women in China have become a major force among the country’s super spenders, writes Shaun Rein in CNBC. When you want to tap into China’s booming market, that is a group you have to understand.Read More →
Shaun Rein by Fantake via Flickr Women have been driving the Chinese consumer market for a long time, but now Chinese men are miving in and focusing more on skin care products and other cosmetics, tells Shaun Rein in this discussion on CNBC. Not only foreign brands like L’Oreal, butRead More →
Image by Getty Images via @daylife It took them a while, but luxury brands are becoming better in targeting the Chinese consumer, especially the young women, says Shaun Rein in CNN. One of the side effects: more work for Chinese models. “People are savvy now, they dress to impress,” saidRead More →
Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.Read More →