Starbucks has played its cards right in China, by not only selling coffee in a country of tea drinkers, but also by selling their product for a premium price. Business analyst Shaun Rein explains to AFP why Starbucks is so successful.Read More →

Of the plethora of China books only a few make it in the eyes of Chris Devonshire-Ellis of China Briefing. But Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World certainly made the grade, he writes.Read More →

Many Western brands in China might be targeting the emerging middle class, but that does not exist in China, like it does in the US, argues retail analyst Shaun Rein. Chinese consumer got for the premium products, or for the cheap, there is no middle ground, he writes in Bloomberg.Read More →

Commodities will be going strong, tells business analyst Shaun Rein in CNBC, since commodities are needed to support high demand for better housing in China, support rising consumption and is needed by the financial alternatives now US bonds and the euro are a less attractive alternative.Read More →

Silicon Valley companies face fast rising costs when they make their products in China. Low-end production might move to other Asian countries, but for high-end products, companies should face the new China reality, says Shaun Rein, author of The End of Cheap China, in Mercury News.Read More →

More inflation of wages, food and commodities can be expected, tells business analyst Shaun Rein at CNBC, illustrating the case he makes in his upcoming book The End of Cheap China: Economic and Cultural Trends that will Disrupt the World. Shaun Rein, our China bull, in a bearish mood.Read More →