branding – Page 9 – China Speakers Bureau

How can brands sell in China? – Ashley Dudarenok

Newcomers come often with a romanticized idea of how to sell their brand products in China. Marketing expert Ashley Dudarenok puts them straight at her weblog.Read More →

What Shein has been doing right – Matthew Brennan

E-commerce firm Shein from Nanjing has been operating much under the radar, until last week it last week came with plans of an IPO in New York with a valuation of US$47 billion. E-commerce expert Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance” explains at Yahoo Finance what Shein has been doing right. Read More →

Jewelry: no longer gifts for women, but for self-rewarding – Ashley Dudarenok

Consumers in China are very different from those elsewhere. Take jewelry, says consumption guru Ashley Dudarenok: they used to be gifts for women, but nowadays they purchase themselves, as a reward, she says at her vlog.Read More →

Beauty brands line up for China market, but still face legal challenges – Mark Schaub

China has been removing legal challenges for foreign brands to enter its lucrative domestic market, like compulsory animal tests. But China lawyer Mark Schaub warns there are still barriers in place and might stop fast market entry, he tells in Vogue. He lists two major ones.Read More →

China consumption is back on post-COVID19 recovery track – Ashley Dudarenok

China’s consumption is growing again and sales growth is recovering on a solid post-COVID10 track, says marketing expert Ashley Dudarenok on her vlog. Government, tech companies, and consumers have their noses in the same direction.Read More →

Being a foreign brand is no longer enough to sell in China – Ashley Dudarenok

Foreign brands used to be an asset on the China market, but those days are over, says marketing guru Ashley Dudarenok on her weblog. You need to bring a firm budget and take time to convince consumers your products is worth their money, she adds.Read More →

Why the China internet went after H&M – Shaun Rein

H&M got hit by an unprecedented boycott from Chinese consumers, as the China internet went after the company for its stance on labor in Xinjiang. Partly that vehement outpour of anger was caused because internet companies have been under government investigations, says veteran business analyst Shaun Rein, so they had to prove more than ever they were not a danger for that government, he says at AP.Read More →

Using virtual KOLs in China – Arnold Ma

As the internet becomes a dominant sales channel in China, virtual key opinion leaders (KOLs) are becoming key for brands, says marketing expert Arnold Ma to the Jing Daily. As patriotism becomes an issue for global brands in China, they have to be careful in picking those virtual KOLs, adds Ma.Read More →

How does the fan economy works in China – Ashley Dudarenok

The economy of fans, of idols, celebrities, and influencers, works in China very different from elsewhere in the world, explains marketing guru Ashley Dudarenok on her Vlog. Very big in China among Gen-Z, she says.Read More →

How Tencent is reinventing itself as a B2B platform – Matthew Brennan/Ashley Dudarenok

China’s digital landscape is changing fast. Internet watcher Matthew Brennan and marketing guru Ashley Dudarenok discuss how internet giant Tencent is reinventing itself as a B2B platform, and much more.Read More →

How luxury brands can survive in China in 2021 – Ashley Dudarenok

China marketing expert Ashley Dudarenok looks at how luxury brands can survive in China in 2021 at her vlog. “We are building the future in China,” she says about her work as a bridge between Chinese consumers and brands with global aspirations.Read More →

How Cartier won China on social media – Arnold Ma

Luxury brand Cartier has been able to win over also the younger generations consumers in China by smart use of the country’s social media. Marketing expert Arnold Ma explains in the Jing Daily how Cartier paved its way to success.Read More →