Marketing guru Ashley Dudarenok explains what basic requirements you need to set up your business in China. “You need loads of time and money to get started,” she says at her vlog.Read More →
Internet expert Matthew Brennan, author of Attention Factory: The Story of Tiktok and China’s Bytedance discusses the role of Tiktok in generating the attention economy, at the launch of his book in India, with Abhijit Bhaduri. Read More →
More than 50 platforms in China offer live streaming as a highly sophisticated tool, say innovation expert Ashley Dudarenok at her vlog. Compared to their counterparts in the West, live streaming in China offers a wide range of tools the reach out to their viewers.Read More →
Entering the China market means you have to be extremely active on social media, says marketing expert Ashley Dudarenok, although you do not need to be on all 60+ media platforms, she adds.Read More →
Following trends in China is not an option, but a must, says marketing expert Ashley Dudarenok on her latest vlog. Holograms are such a must, and live streaming is squeezed by government regulations and marketing needs, she adds.Read More →
Fashion firm Shein developed a new global position, managing through domestic regulatory difficulties and tense relations between China and the US. Internet watcher Matthew Brennan looks at CNN Business how a new kid at the block is faring and looks in many ways like the successful Tiktok.Read More →
Fashion firm Shein makes inroads into the global market with a smart approach to please its consumers: an unbelievable speed focusing on social media, says e-commerce expert Matthew Brennan to Drapers’ Online. Brennan says that once an item is trending, Shein simultaneously increases social media activity for these products to boost sales further. (currency in British pounds)Read More →
Singles Day started in China as an e-commerce event on 11/11, but has now moved into a national shopping festival, that cannot be ignored in China, online and offline, says e-commerce expert Ashley Dudarenok at her vlog.Read More →
Shanghai-based VC William Bao Bean explains how his global SOSV fund helps startups to fight against the big internet, and bring innovation into the traditional VC world, at the Asian Investors podcast.Read More →
As the China economy is booming, more foreign companies try to enter or expand into this market. But the China market is very complicated and certainly no longer cheap to enter, says marketing guru Ashley Dudarenok on her vlog.Read More →
Running the Olympic games under a pandemic in Tokyo might hurt the Olympic brand, as many negative incidents have shown already. But marketing expert Arnold Ma is sure the Beijing Winter Olympics in 2022 will do the opposite, he tells in Campaign Asia.Read More →
Fashion firm Shein has been attracting quite some attention. But behind them, a new industry trend is emerging: fast fashion. E-commerce expert Matthew Brennan explains at Marketplace how the fashion industry is changing fast.Read More →