branding – Page 6 – China Speakers Bureau

How China is changing the world – Arnold Ma

London-based marketer Arnold Ma explains at SXSW how China’s Gen Z has changed the country and is now changing the world.Read More →

What can marketers learn from China – Ashley Dudarenok

Marketing guru Ashley Dudarenok explains what marketers can learn from China, and how e-commerce in China will change the rest of the world. Read More →

How TikTok excels in hooking its users with AI – Matthew Brennan

Bytedance, the mother company of Douyin and TikTok, became the first to use artificial intelligence to hook their users in an unprecedented way, says China internet expert Matthew Brennan to Play Crazy Game. The TikTok algorithms turns its users into addicts, in the same way drugs do, says Brennan.Read More →

Luxury brands have a chance with gen-Z – Arnold Ma

Consumption patterns of Gen-Z and millennials vary greatly from older generations in China, says branding expert Arnold Ma in the Jing Daily. “They are more focused on themselves and less so on the collective. There are lots of opportunities [for luxury brands] here,” says Arnold Ma.Read More →

H&M tries to regain confidence of China consumers – Arnold Ma

H&M tries to retain market share in China after a consumer boycott of a range of Western fashion brands – including also Nike and Burberry – on its Xinjiang stance by launching two new brands. The results with the consumers in China have been mixed, says marketing expert Arnold Ma in Jing Daily.Read More →

New lifestyle trends in China: skiing – Ashley Dudarenok

Marketing expert Ashley Dudarenok looks at new lifestyle trends among China’s young consumers. With the Olympics around the corner, skiing is one of them, she writes in Jing Daily. “Many luxury brands hope to use the popularity of the Winter Olympics to promote their ski collections.”Read More →

Young consumers dominate China’s luxury markets – Ashley Dudarenok

China’s luxury market is changing fast as young consumers born between 1990 and 2000 now dominate with 50% of the sales, and that percentage is bound to rise fast. Consumer marketeer Ashley Dudarenok gives four major tips to keep hold of this market in the Jing Daily.Read More →

How brands can avoid China’s influencers – Arnold Ma

Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.Read More →

How China’s Tiktok became a global gamechanger – Matthew Brennan

Bytedance’s Tiktok has become a global gamechanger, and extraordinary achievements from a China-based company, says innovation analyst Matthew Brennan, author of Attention Factory: The Story of TikTok and China’s ByteDance at Spectra 2021.Read More →

How luxury brands failed to follow China’s consumers back home – Ben Cavender

In the past, China’s consumers focused often on foreign luxury brands, but those days are over. Unfortunately, most brands failed to follow that cue from their buyers in China, although the situation is improving, says Shanghai-based branding expert Ben Cavender in Jing Daily.Read More →

China’s wave of regulatory change – Ashley Dudarenok

Marketing expert Ashley Dudarenok looks at the wave of regulatory changes hitting industries and especially tech firms at her vlog. “China tries to set up a more sustainable digital ecosystem,” she explainsRead More →

How the Double 11 festival became a teenager – Ashley Dudarenok

Marketing expert Ashley Dudarenok tells at the state-owned CGTN how the Double 11 festival in 2021 became a teenager and started to become the way to introduce new products to China’s consumers and turned international.Read More →