Russian-born China digital marketing guru Ashley Dudarenok has been spending much of her recent professional life in Hong Kong. In December she swapped her Russian passport for a Hong Kong one and became a real Hongkonger. In the South China Morning Post, she explains why.Read More →
Marketing guru Ashley Dudarenok looks at steps to take in 2023 for the digital marketing of your brand in China. How are we doing, what is our vision and how do we get there, these are the key questions Dudarenok dives into in her vlog.Read More →
Hurun chief researcher Rupert Hoogewerf issued the most successful Chinese heritage brands list for 2022, raking the 550-year-old Pien Tze Huang, a traditional Chinese medicine brand, and a current valuation of just under US$30bn. “That makes it the Number One most successful Chinese Heritage Brand,” says Rupert Hoogewerf.Read More →
China’s annual Single’s Day has been in 2022 relatively lackluster, and Alibaba and JD.com even did not release figures this year. Marketing guru Ashley Dudarenok presents for brands new ways to measure their performance. Four metrics she explains at her vlog for brands to prepare for the next shopping events in this fast-changing consumer market.Read More →
China’s sportswear giant Li-Ning got into hot water when netizens got upset about a possible new fashion line, looking very similar to Japanese military style. Marketing guru Ashley Dudarenok gives in Campaign Asia some advice on how to deal with such a PR crisis.Read More →
Among the often dark outlook for China’s economy, marketing expert Ashley Dudarenok comes with some bright sparks: five emerging consumer groups. She looks at her vlog at Gen Alpha, the metaverse consumers, pet lovers, young and health-conscious consumers, and outdoor enthusiasts.Read More →
China has become a leading force in consumer trends with e-commerce and fintech, first followed by other Asian nations and now the rest of the global market, says marketing expert Ashley Dudarenok at Martechseries. Global brands are taken notice, she writes.Read More →
Marketing expert Ashley Dudarenok dives into China’s virtual influencers in 2022 and discusses how brands can work with those successful marketing tools and avoid trouble like with the human influencers, on her vlog.Read More →
Marketing guru Ashley Dudarenok explains how content producers can create and monetize their intellectual property (IP). The country is leaving behind its image of a robber of IP and has developed a booming industry of cultural products, allowing to make real money, she explains at her vlog.Read More →
US fast fashion brand Forever 21 tries for the third time to get access to the China market. But Shanghai-based market analyst Ben Cavender wonders if the US brand and its Western competitors in fast fashion might succeed this time, he tells Reuters. “It will be difficult to claw away market share as most Chinese consumers either haven’t heard of the brand or don’t really know what it stands for,” he says.Read More →
London-based marketer Arnold Ma explains at SXSW how China’s Gen Z has changed the country and is now changing the world.Read More →
Marketing guru Ashley Dudarenok explains what marketers can learn from China, and how e-commerce in China will change the rest of the world. Read More →