While Nokia, the former leading manufacturer in China, is in heavy weather, Apple is booming in the same market. The difference, according to market analyst Shaun Rein in CNBC? Nokia lost the wealthy Chinese, where Apple is winning them.Read More →
Losing the confidence of Chinese consumers is easier than gaining it, tells business expert Shaun Rein in CNBC, analyzing the most recent products scandal: the fake furniture scam. What can foreign companies learn?Read More →
Everybody is using Chinese products, but China’s brands are not doing well. Thriving brands need a good legal system, tells Paul French in NPR, and that legal protecting is lacking in China.Read More →
Fashion retailer Gap did not gain much traction in its first year in China, writes business analyst Shaun Rein in CNBC. To survive, it needs to adjust its brand image. China defines ‘middle class’ different from the US.Read More →
Prada is not doing as well as Gucci and Louis Vuitton in branding themselves, and Shaun Rein tells at CNBC why he would buy their suits, but not their shares. China might be skipping import taxes on luxury goods for stimulate sales, so having a decent retail operation in China is crucial.Read More →
Top management of Wal-Mart in China is leaving ‘for personal reasons’, signalling all is not well at the major retailer. Shaun Rein explains in CNBC why the US firm loses market share in China and how it can rethink its strategy.Read More →
The Dutch-British conglomerate Unilever set a target on increasing its revenue stream from China five times. A realistic target, tells business analyst Shaun Rein of the plan of P&G largest international competitor, according to Bloomberg.Read More →
Luxury bag producer Louis Vuitton has scored a major deal by cooperating with the Beijing National Museum, says retail analyst Shaun Rein in News Channel Asia. Linking to its own historical roots works very well in China.Read More →
Entrance Apple store Shanghai by randomwire via Flickr A visit to Apple’s store in Pudong, Shanghai leave no room for doubt: the company is doing very well. Shaun Rein analyzes in CNBC how the laggard from 2009 turned into a winner in 2011, where other retailers like BestBuy, Home DepotRead More →
Shaun Rein by Fantake via Flickr Chinese brands have started to beat the foreign ones, tells Shaun Rein in CNNgo. It is time for the foreign brands to get worried about ‘made in China’. “There’s definitely been a shift in perception [of Chinese brands],” says Shaun Rein, managing director ofRead More →
Shaun Rein by Fantake via Flickr Many upcoming global brands in China still suffer from their ‘made in China’ stigma, Shaun Rein tells CNBC. “The ‘Made in China’ stigma is serious,” flagged Shaun Rein, managing director of Shanghai-based China Market Research Group, adding that Chinese brands need to establish an elementRead More →
Shaun Rein by Fantake via Flickr Women have been driving the Chinese consumer market for a long time, but now Chinese men are miving in and focusing more on skin care products and other cosmetics, tells Shaun Rein in this discussion on CNBC. Not only foreign brands like L’Oreal, butRead More →