Global brands are focusing increasingly on China’s domestic consumption, but they will lose out if they do not take localization and the wishes of China’s consumers serious, writes business analyst Shaun Rein in CNBC. He recalls an international footwear company with sluggish sales in China.Read More →
Audi has lost 25% market share over two years time, as consumers prefer sexier cars like Mercedes and BMW, tells business analyst Shaun Rein in Bloomberg. Audi’s asset as a government car has now become a liability.Read More →
During a meeting with the board of one of the largest FMCG companies, business analyst Shaun Rein pleaded for a ‘China-first’ strategy, as the country is key for the companies development. Some of his arguments he summarized in CNBC. Take Apple as an example.Read More →
Low prices might be Wal-Mart’s key marketing tool in the US, in China you lose as a foreign company from domestic competition if you try to beat them on prices, tells business analyst Shaun Rein in Reuters.Read More →
American retailers have a hard time surviving outside their home turf, compared to European and Asian companies, retail analyst Paul French tells Reuters. Wal-Mart had to close stores and saw staff arrested because of price manipulation and mislabeling food products in their stores.Read More →
Rising food prices are worrying China’s consumers, tells business analyst Shaun Rein in CNBC. Although he also discovered the women keep on shopping for now, although their buying habits changed dramatically.Read More →
Apple might look like the big technology winner, gaining unprecedented access to the Chinese consumer, but it is lagging as Google’s Android moves ahead, tells business analyst Shaun Rein Bloomberg.Read More →
Being a patriot in China has become much easier, now the government focuses on increasing domestic consumption, writes retail analyst Paul French in The Telegraph. “All they have to do now is shop, shut up and then go shop some more.”Read More →
The successful Bright Food Group Co. announces a buying spree among Australian and European firms, according to Bloomberg. A smart strategy, comments retail analyst Shaun Rein, who says buying existing brands is better than building your own.Read More →
Chinese consumers know that oil and sugar provide not a healthy diet, but they know that Western fast food brands in China at least keep a close eye on their production processes, unlike the Chinese competition. That is why they win, explains Shaun Rein in CNBC.Read More →
While Nokia, the former leading manufacturer in China, is in heavy weather, Apple is booming in the same market. The difference, according to market analyst Shaun Rein in CNBC? Nokia lost the wealthy Chinese, where Apple is winning them.Read More →
Losing the confidence of Chinese consumers is easier than gaining it, tells business expert Shaun Rein in CNBC, analyzing the most recent products scandal: the fake furniture scam. What can foreign companies learn?Read More →