US chocolate maker Hershey currently has two percent of the China market, and is small compared to bigger players like Mars and Nestle. Business analyst Shaun Rein explains at the Wall Street Journal the China premium chocolate market is growing 20% per year, but domestic competition is making life tough. But Hershey wants a market share of 27% by 2017.Read More →

Most companies in trouble restructure, scale down, very few are able to reinvent themselves. But it can be done, writes IMD-professor Bill Fischer in Forbes. Soon a book on the Chinese company Haier, one of the companies who reinvented itself, co-authored by Bill Fischer, will appear.Read More →

China’s most famous liquor Moutai is the Ferrari among alcoholic drinks. But when austerity is high on the political agenda, that might actually create a lot of trouble, explains business analyst Shaun Rein to Reuters. Although they might be able to circumvent those measures.Read More →

The German electronic retailer Media Markt announced now officially it will close its China stores in April, after a two year long expedition into the China market. Retail analyst Ben Cavender sums up for the China Daily what Media Markt did wrong.Read More →

Chinese brands are slowly going global, forced by a relative slowdown in their own country. But any progress is going to be a long-term one, warns business analyst Shaun Rein at the BBC. But they will enter the life of European and US consumers.Read More →