Live streaming is a solid marketing tool in China, but some of the live streamers focus now on TikTok for Europe and the US. Business analyst Shaun Rein explains to AP why that shift is happening.Read More →
Marketing expert Ashley Dudarenok identifies three different groups of modern Chinese tourists and gives tips in Dao Insight on how businesses can attract them, especially now they tend to spend their money domestically, not internationally. She says now is the best time to set up 2023 and 2024 strategies.Read More →
Economic recovery in China has been modest since the country emerged from the Zero-Covid crisis, and marketing will only be on track in 2024, rather than 2023, says marketing expert Ashley Dudarenok at CNBC. Read More →
Marketing veteran Ashley Dudarenok dives into the tactics for branding in China, using AI and virtual technology. Those technologies define increasingly the success of brands in China, she explains in the Jing Daily.Read More →
Under US anti-China pressure Chinese companies downplay their roots. Business analyst Ben Cavender explains why those brands are downplaying their roots, he tells CNN.Read More →
Even during the current economic headwinds, private brands continue to get the trust of China’s consumers, says Hurun chairman Rupert Hoogewerf, among the 2022 China Hurun Brands’List, where Shanghai-listed Kweichow Moutai even outranked the technology giants as Tencent and Alibaba, reports the South China Morning Post.Read More →
China’s e-commerce landscape is changing fast and branding expert Ashley Dudarenok explains how brands can deal with the new big five: Alibaba, JD, Pinduoduo, Douyin, WeChat, for Technode. Here are her top-5 tips.Read More →
Women account for 70% of the purchases in China’s households, and marketing expert Ashley Dudarenok looks into the 2023 trends for the female consumer at China’s Women’s Day, for the Jing Daily. Most of China’s platforms dive deep into this important segment of consumers.Read More →
Marketing expert Ashley Dudarenok picks five 2023 trends for luxury brands in China, from its ChoZan’s 2023 Mega Report. The first one: focus on your VIC’s, Very Important Clients. this and four more trends from the Jing Daily. Among them: expand the duty-free ecosystem, and adopt global pricing strategies.Read More →
Domestic competition for foreign fast-moving consumer goods (FMCG) in China is growing, but branding expert Ashley Dudarenok expects there will still be a market for those foreign brands, she writes in Dao Insights. “To sum it up, the FMCG market in China in 2023 is very fluid,” she writes.Read More →
Health awareness has a profound influence on the requirements of consumers, and brands should pay notice, says marketing expert Ashley Dudarenok tells the Jing Daily.“Women’s athleisure needs to be both fashionable and professional,” she says.Read More →
Domestic tourism in China saw a jump, and consumer sentiment is improving more slowly after the zero-Covid policies ended, says consumer expert Ashley Dudarenok at CNBC. Brands are relucted in spending their marketing budgets. Dudarenok said that heading into 2023 and the Lunar New Year, some smaller brands had turned more conservative on China and cut their marketing budgets for the country in half.Read More →