As their professional life develops, China´s Young Urban Professionals, are looking for food products that make their lives easier, says retail analyst Ben Cavender in the China Daily. Products like Barilla´s Italian pasta´s are one of them, when they play their cards right.Read More →
A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.Read More →
Lazy multinational brands take the Hong Kong consumer too easy as a benchmark for all Chinese. In Marketing-Interactive branding specialist Shaun Rein explains why that is wrong. And why the Chinese market is a tough deal for many multinationals, because of domestic competitors.Read More →
Chinese have become avid international travelers, but they develop into a very different breed than other tourists. Shaun Rein explains in his today released book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, how different China tourists are, and what they mean for the industry.Read More →
Mobile is king in China, and its model to take online to offline, and offline to online (the O2O model) is now ready to go to the next five billions customers in SouthEast Asia, Eastern Europe and Central and South America, tells China Accelerator managing director William Bao Bean in ChinaInnnovation.Read More →
Localizing has been the mantra of many foreign firms in China, but in Nestle´s dairy milk case that failed. In his book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia Shaun Rein explains what the Swiss company did wrong. A snippet from his book.Read More →
Yet again eager Chinese customers have to wait to get an official hand on Apple´s new iPhone, while China is Apple´s second largest market. “Apple can not longer treat Chinese as second-hand citizens,” says business analyst Shaun Rein in Nikkei.Read More →
Corporations jump too easy on the latest social media hype, without knowing what they are talking about, argues Baidu´s director international communication Kaiser Kuo in the Holmes report.Read More →
The 2013 Fonterra milk scandal has not diminished the aspirations of the New Zealand firm to play a role in China´s dairy industry. This week Fonterra bought 20% stake in Beingmate, a smart move, says retail analyst Ben Cavender to Reuters.Read More →
When US fast food chains entered the China market, they mostly kept rigorously to their American diet. But now they are struggling to gain share of the US$100 billion market by experimenting frantically with tastes and flavors, tells retail analyst Ben Cavender in CNNMoney.Read More →
Six years after introducing anti-trust legislation, China´s authorities have started to use those tools. Foreign firms fear they are targets, but business analyst Ben Cavender sees at CNBC another reason: the growing anxiety at the central government for the huge inequality in China´s incomes.Read More →
Expiring drug patents, including those of Pfizer´s Viagra, is not going to change the market in China, says retail analyst Ben Cavender at CNBC. Most of those drugs are anyway already available in China, he says. And the second-child hype most more materialize.Read More →