Having a strong digital strategy has put Burberry ahead of luxury competitors even before the coronavirus crisis hit the purchasing behavior of China’s consumers, says business analyst Shaun Rein to the BBC.Read More →
Marketing guru Ashley Dudarenok explains on the BBC how live streaming became a leading marketing tool in China. “It is both entertaining and educational,” she tells.Read More →
Livestreaming e-commerce took off like crazy in China in 2020, partly because of the coronavirus pandemic. Marketing guru Ashley Dudarenok opens the discussion on where this trend is leading to at Technode. “Various livestreaming platforms are maturing, becoming more mainstream and the epidemic has led to the growth of online work, entertainment, and consumption,” she writes.Read More →
China’s Anta bought in 2009 the Italian sports shoe brand Fila for China and plans to take on Nike and Adidas during the 2022 Olympic Winter Games in Beijing. Branding expert Ben Cavender sees Li-Ning and other domestic brands as the first hurdle to take before Anta can really compete globally, he says in the Fair Observer.Read More →
Fake-meat products might find traction in much of the world, but because veggies are so popular in China, replacing meat might not work in marketing, says business analyst Shaun Rein in WeAreResonate.com. Becoming a vegetarian is not an issue for most Chinese consumers, he says.Read More →
Pinduoduo has been challenging e-commerce giants Alibaba and JD during the corona crisis. E-commerce analyst Ashley Dudarenok looks if Pinduoduo can keep up in the e-commerce wars in China might develop, for Bloomberg.Read More →
What can brands learn from China for the post-corona crisis? Marketing expert Arnold Ma from Qumin in London joins a discussion at Retail Marketing. Building loyalty during a crisis is key, he says. Some traditional behaviors will return to the old patterns, but consumers will stick to newly developed insights, he adds.Read More →
Foreign brands keep on making the same mistakes when they enter the China market, says marketing veteran Ashley Dudarenok. What are the biggest pitfalls when entering this complicated market: China is certainly not cheap, she adds.Read More →
Marketing veteran Ashley Dudarenok explains how she joined the social media bandwagon in China post-2009 for her marketing ventures, interviewed by 852 Reboot HK. With remarks on the future of Hong Kong and the fallout of the coronavirus. And why companies need at least seven business models to survive 2020.Read More →
Most of China is moving away from the coronavirus crisis, but the fears are still running deep. Companies, notably the hard-hit car industry, try to use that fear for marketing their products, says business analyst Shaun Rein to the BBC.Read More →
China is going to be the most expensive and complicated market in the world, says marketing expert Ashley Dudarenok to Rethink Industries. How the new normal looks like in the retail after the coronavirus crisis.Read More →
Retail in China has changed after the corona crisis and marketing expert Ashley Dudarenok explains how brands have to adjust themselves to reach those much-wanted consumers in China, she tells in Valtech.Read More →