Increasingly global brands not only look at China as a potential market but also as a guide on how they can use the country’s digital transformation for their global ambitions, writes marketing expert Ashley Dudarenok on her website Chozan. “By this year, China’s digital transformation sector is expected to reach $221.95 billion. It is forecasted by Mordor Intelligence to expand to $410.67 billion by 2029, with an annual growth rate of 13.1% over these years,” she writes.Read More →

Customer centricity is key in a competitive markets, more than customer friendliness, says marketing expert Ashley Dudarenok on her weblog. “China’s approach to customer centricity has been transformative, driven by a combination of technological integration and a deep understanding of consumer behavior,” she writes.Read More →

Paula Macaggi, the founder of OFFBounds, sets off for her first trip to Shanghai and questions e-commerce expert Sharon Gai, the author of  Ecommerce Reimagined: Retail and Ecommerce in China on what she can expect on her journey. Key Takeaways: •⁠ ⁠The super app experience with WeChat •⁠ ⁠How China’s retail is about content and entertainment •⁠ ⁠Unique consumer behaviors and retail experiences only found in China •⁠ ⁠The rise of sustainable consumption in Chinese e-commerce.Read More →

China’s electric car makers are doing pretty well, certainly domestically and – perhaps except the US – also internationally, says leading economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know. Excess capacity seems mainly a problem for traditional car makers, as demand for EV vehicles is only picking up. Internationally EV makers might face some restrictions, but they seem able to manage those, Kroeber adds in a debate organised by the Asia Society.Read More →

China’s eateries have been slashing their prices up to half to woo consumers, but marketing expert Ashley Dudarenok warns that this trend might hurt the businesses, as their costs do not go down, she tells Channel News Asia. Business models and their effects do vary a lot, depending on the age group the industry is focusing on, she adds.Read More →

Former Alibaba executive Sharon Gai explains how AI is changing the retail industry beyond recognition. Amazon was the pioneer in this field, although now nobody can ignore the change AI is causing globally.Read More →

Retail sees a fast-moving playing field, as data analysis, AI, AR, and an ongoing integration of online and offline developments. Hong Kong-based marketing expert Ashley Dudarenok dives into the future of retail at her updated website.Read More →