Marketing expert Ashley Dudarenok asks on her vlog whether luxury brands should discount in China’s difficult economy. She argues that a lot depends on the long-term strategy, and the answer might vary.Read More →
China is a complicated market, where consumers know what they want and what they do not want, tells marketing expert Ashley Dudarenok. She says that finding the right channel is the start of a complicated process.Read More →
Increasingly global brands not only look at China as a potential market but also as a guide on how they can use the country’s digital transformation for their global ambitions, writes marketing expert Ashley Dudarenok on her website Chozan. “By this year, China’s digital transformation sector is expected to reach $221.95 billion. It is forecasted by Mordor Intelligence to expand to $410.67 billion by 2029, with an annual growth rate of 13.1% over these years,” she writes.Read More →
Business analyst Shaun Rein tells AP that the 11/11 singles day shopping bonanza has lost its previously sensational attraction. Even the shopping highlight has not been immune to the lackluster mood among China’s consumers.Read More →
Customer centricity is key in a competitive markets, more than customer friendliness, says marketing expert Ashley Dudarenok on her weblog. “China’s approach to customer centricity has been transformative, driven by a combination of technological integration and a deep understanding of consumer behavior,” she writes.Read More →
Paula Macaggi, the founder of OFFBounds, sets off for her first trip to Shanghai and questions e-commerce expert Sharon Gai, the author of Ecommerce Reimagined: Retail and Ecommerce in China on what she can expect on her journey. Key Takeaways: • The super app experience with WeChat • How China’s retail is about content and entertainment • Unique consumer behaviors and retail experiences only found in China • The rise of sustainable consumption in Chinese e-commerce.Read More →
China’s consumers spend less on luxury products, especially foreign brands, says marketing expert Ashley Dudarenok at the state-owned China Daily. Only domestic luxury brands are partly escaping that downward trend, she says.Read More →
E-commerce expert Sharon Gai explains how AI is helping her industry transform challenges into opportunities, speaking at Mike Allton’s podcast on strategic marketing with AI. Gai has extensive experience in China and uses her insights to help e-commerce stay competitive in a fast-changing industry.Read More →
Consumer confidence is at a low, says business analyst Ben Cavender. But the current crisis has offered Chinese brands to improve their international positioning, and they will rise as winners internationally when China’s job market is back in three to five years, he adds, in the Sydney Morning Herald.Read More →
China’s electric car makers are doing pretty well, certainly domestically and – perhaps except the US – also internationally, says leading economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know. Excess capacity seems mainly a problem for traditional car makers, as demand for EV vehicles is only picking up. Internationally EV makers might face some restrictions, but they seem able to manage those, Kroeber adds in a debate organised by the Asia Society.Read More →
China’s eateries have been slashing their prices up to half to woo consumers, but marketing expert Ashley Dudarenok warns that this trend might hurt the businesses, as their costs do not go down, she tells Channel News Asia. Business models and their effects do vary a lot, depending on the age group the industry is focusing on, she adds.Read More →
Marketing expert Ashley Dudarenok dives into 40 years of marketing innovation that has put China in a leading role right now. A showreel giving an overview of Ashley’s amazing career and deep involvement with leading companies, both foreign and domestic, in China.Read More →