advertising – Page 7 – China Speakers Bureau

Mobile innovation, coming from China – William Bao Bean

Are you still looking for ways to monetize quality content? Watch China, says managing director William Bao Bean of the ChinaAccelerator in Analyse Asia. Mobile applications in China are on average 2 to 3 years ahead of the US, he tells. Mobile commerce 3.0 is highly social, very competitive and does away with the classic ways of making money through advertising. China can focus on mobile innovation, because it has a home-base of 700 million mobile users.Read More →

Why O2O is working in China – William Bao Bean

Unlike most group buying ventures, O2O (Online to Offline) is working in China, says managing director William Bao Bean of the ChinaAccelerator in TechinAsia. “Group buying just did not make sense economically for most companies.”Read More →

The hypermarkets are dead, consumer trends – Ben Cavender

Brands and the origins of brands have come a key consumer trend, retail analyst Ben Cavender told a fruit conference in Shanghai, according to fruitnet.com. The hypermarkets and first-tier cities are out, he said.Read More →

Finally: legal rights for China´s consumers – Mark Schaub

Legal protection for China´s consumers was long overdue, but a revision of the existing laws might change all for the country´s consumers, writes lawyer Mark Schaub in Lexology. All depends now on how those laws are being executed.Read More →

Bringing China´s O2O model to the next 5 billion customers – William Bao Bean

Mobile is king in China, and its model to take online to offline, and offline to online (the O2O model) is now ready to go to the next five billions customers in SouthEast Asia, Eastern Europe and Central and South America, tells China Accelerator managing director William Bao Bean in ChinaInnnovation.Read More →

The dangers of social media hypes – Kaiser Kuo

Corporations jump too easy on the latest social media hype, without knowing what they are talking about, argues Baidu´s director international communication Kaiser Kuo in the Holmes report.Read More →

Why Facebook opens a sales office in China – Shaun Rein

Facebook is blocked in China, just like Twitter and Google, but is opening a sales office in China. Chinese companies have to tap into the sales power of Facebook as they go abroad, as their global ambitions grow, explains business analyst Shaun Rein on Bloomberg TV. How do you want to sell in Indonesia or the US if you are not on Facebook?Read More →

Warning for direct selling after Nu Skin penalty – Ben Cavender

A US$540,000 fine for illegal direct selling and unsubstantiated product claims for Nu Skin Enterprises came as a relief, since the company could have faced a higher penalty. But it serves as a warning for all direct selling in China, says market analyst Ben Cavender to Bloomberg.Read More →

Why Oreo cookies lose in China – Ben Cavender

Once upon a time Oreo was the most popular cookie in China, but its producer Mondelez International Inc is facing major challenges, as China´s consumers change preferences very fast, explains retail analyst Ben Cavender in the Wall Street Journal.Read More →

Why Adidas is overtaking Nike – Ben Cavender

Adidas is gaining ground on the China market leader for sport articles. While Nike focuses on the big stars, Adidas is winning because of a marketing strategy that focuses much more on the lifestyle of ordinary users, tells retail analyst Ben Cavender in AdAge.Read More →

Fears of an economic cooling have been overplayed – Shaun Rein

For months economists have feared China would follow the down-ward trend of world economies. But China’s economy seems to be picking up as the country shifts its focus from export and investments to domestic consumption, tell business analyst Shaun Rein in Campaign Asia.Read More →

Tainted milk hurt cereal growth opportunities – Paul French

Kellog is the second cereal maker, after Weetabix, trying to enter the China market. But ongoing milk scandals have made the market a hard one to crack, tells retail analyst Paul French to AP. Nevertheless, Kellog sees possibilities for growth.Read More →