China’s Double 11 consumer festival has kicked off for its longest edition ever with five weeks. Consumption expert Ashley Dudarenok looks at this year’s trends for Campaign Asia. Dudarenok, author and China digital expert predicts that countries such as Singapore, Malaysia, Thailand, Japan, and South Korea—now part of the “free shipping zone”—will see a sharp rise in new users.Read More →

Customer centricity is key in a competitive markets, more than customer friendliness, says marketing expert Ashley Dudarenok on her weblog. “China’s approach to customer centricity has been transformative, driven by a combination of technological integration and a deep understanding of consumer behavior,” she writes.Read More →

China marketing expert Ashley Dudarenok discusses her success in supporting companies selling in China in a new Growth Tactics podcast by Jeff Towson. “China is a big country,” says Ashley Dudarenok,  “but what’s trending in Shanghai today? How can I make my post, my message? Connected with that broader topic that is featured in the media or in on a specific platform et cetera.”Read More →

Retail sees a fast-moving playing field, as data analysis, AI, AR, and an ongoing integration of online and offline developments. Hong Kong-based marketing expert Ashley Dudarenok dives into the future of retail at her updated website.Read More →

VC William Bao Bean, managing director of Orbit Startups explains how Asian companies can learn from the example from Chinese companies. Not by simply copying the China models, but by learning the lessons and applying them in a new situation, he tells the Future Investment Initiative Hong Kong.Read More →

The equity market is shunning China, and especially Hong Kong, says business analyst Shaun Rein to the Schwab Network. But it is for the wrong reasons, as the economy is still bad, but slowly recovering, he says. Retail sales are going up, employment is improving and FDI is coming back in 2024, so reasons are enough to take those positive signs into account.Read More →

Foreigners have left China in large numbers, but the most important reasons were other than COVID-19, argues intercultural coach and consultant Gabor Holch in his video. Already before the coronacrisis, the exodus was taking place because economic growth was dropping, career opportunities for expats were diminishing and the expat community was already severely hit before the lockdowns, he argues.Read More →