Marketing expert Ben Cavender discusses how China’s Single’s Day developed from a nondescript event ten years ago to a major shopping event at CGTN. “Consumers now want a more compelling experience, not just a product on display,” he says.Read More →
Marketing expert Ashley Dudarenok, co-author of Unlocking the World’s Largest E-market: A Guide To Selling on Chinese Social Media, looks back at the successful 11.11 Single’s day and compared Alibaba and competitor JD. She also noticed an emerging anti-consumerism movement at Weibo, where a growing number of people refuse to buy during this shopping festival.Read More →
Earning back the investment to gain China users for your internet startup is tough because of the high costs, says Shanghai-based investment guru William Bao Bean to travel website TTG. Just a brilliant idea is no longer enough, you need a suite of services to survive.Read More →
In the trade war between China and the US, president Trump tries to outsmart history, says investor Jim Rogers, author of A Gift to My Children: A Father’s Lessons for Life and Investing. That is not going to work, and we will all suffer in the big melt up, heRead More →
11.11 is Alibaba’s Single’s Day, an annual online shopping festival and marketing expert Ashley Dudarenok explains where it is coming from. Last year Alibaba had a turnover of US$25 billion, while competitor JD claimed US$19 billion for the 11-day festival. Ashey on the power of data.Read More →
China is not going to bend over for Donald Trump, they have nobody to answer to but themselves, says Asia investor Jim Rogers. “This trade war is insane to start with,” he adds.Read More →
Short entertaining videos of 15-30 seconds were hot in China a few years ago, says vlogger and marketeer Ashley Dudarenok on her vlog, but the internet population is moving to a long format, that is three minutes. Viewers really want to be part of your life, she says.Read More →
Tariffs in the ongoing trade war are taxes, so it is unavoidable consumer prices will go up, says financial analyst Victor Shih, author of Factions and Finance in China: Elite Conflict and Inflation, at The Point. Some increases might be taken by the distributors, and consumers are not yet worried because the US economy is now doing very well, Shih says. But that could change in the months to come when the effects of the trade war kick in.Read More →
The unicorn Bytedance is worth US$750 billion, an international big hit on news distribution, exploiting AI in a sensational way, but hardly known to many. China veteran Ashley Dudarenok explains why is not owned by Alibaba, Tencent but independent on the market, and making a blast.Read More →
Marketing veteran Ashley Dudarenok explains on her daily vlog why thinking that China is cheap is a misconception. Picky Chinese consumers like to consume, but not necessarily what you have to offer, she tells. So, decent market research is an important starting point. Ashey Dudarenok is a speaker at theRead More →
China has changed its income tax for the first time in seven years, beneficial for the lower income groups, and less for the high earner. Financial analyst Sara Hsu discusses the purpose: more spending might be a motive, but as aging and health care costs loom, many might opt for saving, she says at CGTN.Read More →
The trade war between the US and China has up to now mainly hit headlines, nervous traders and heated political debates, but there is no doubt consumers will feel the burnt too, says financial analyst Sara Hsu to Reuters. Moving away from China is mostly not an option, she says. “It can take up to five years to move from China to another country.”Read More →