Consumer demographics, and especially the position of the middle class, boils out in China very different, cause problems for brands focusing on that middle class, tells business analyst Shaun Rein in OpenMarkts, in an interview ticking off different parts of his book “The End of Cheap China.”Read More →

Chinese consumers expect foreign brands to be safer and better than domestic ones. But when that confidence is hurt, like happened after a government investigating into the poultry supply of KFC, damage can be huge, explains business analyst Shaun Rein in Bloomberg.Read More →

“Mercifully, The End Of Cheap China is not another academic tome about the most miraculous economic transformation of our times,” writes Andy Mukherjee in a review in the Strait Times about Shaun Rein’s The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.Read More →

Author Shaun Rein of “The End of Cheap China: Economic and Cultural Trends that will Disrupt the World” hits the famous Dylan Ratigan show on his book tour in the US and explains how pollution and food safety haunt Chinese citizens more than a regime change. US consumers will have to pay higher prices.Read More →

Chinese consumers know that oil and sugar provide not a healthy diet, but they know that Western fast food brands in China at least keep a close eye on their production processes, unlike the Chinese competition. That is why they win, explains Shaun Rein in CNBC.Read More →

Shaun Rein by Fantake via Flickr Domestic consumption is growing and Shaun Rein tells at CNBC what companies investors should be looking at in the short term. While both McDonalds and Yum! are doing well, Shaun Rein prefers Yum! since they cater for different consumer markets with different price points,Read More →

Warren Liu     via Flickr Major changes this month in our line-up for the top-10 most-sought speakers in July 2010, actually half of them is new. Highest newcomer of this month is Warren Liu, author of the best-selling book “KFC in China: Secret Recipe for Success (Paperback)“, We only expectedRead More →

Shaun Rein is the Managing Director of the China Market Research Group, the world’s leading strategic market intelligence firm focused on China. He is one of the world’s recognized thought leaders on strategy consulting in China. In 2012 he published the bestseller “The End of Cheap China.” He travels from Shanghai.Read More →

Paul French is former Chief China Market Strategist at Mintel. As a China specialist he has been quoted in a wide variety of publications including the Financial Times, Newsweek, the Wall Street Journal Asia, the South China Morning Post and the LA Times. In 2012 he published the very popular book “Midnight in Peking.” The rights for a TV-show on the book have been sold He travels from Shanghai.Read More →