China’s annual Single’s Day has been in 2022 relatively lackluster, and Alibaba and JD.com even did not release figures this year. Marketing guru Ashley Dudarenok presents for brands new ways to measure their performance. Four metrics she explains at her vlog for brands to prepare for the next shopping events in this fast-changing consumer market.Read More →
Tech entrepreneur Winston Ma explains how tech is shaping the competition between China and the US, where China is likely to play the key part, despite the current leading role of the US.Read More →
The double 11 (11/11) festival has changed from a singles event to a significant marketing happening for everybody, but especially Gen Z. Marketing guru Ashley Dudarenok explains how companies can prepare for a successful double 11, at her vlog.Read More →
The Hurun research institute released on Tuesday the top-200 list of companies with the highest meta verse potential, says its chief researcher Rupert Hoogewerf in the Panda Daily. ” This world is a digital living space with a new social system,” Hoogewerf says.Read More →
Even now the regulatory storm in the tech sector seems to be calm for the moment, but political analyst Victor Shih still expects that investors will be unsure about their future in China, as the next storm never seems far away, he tells at Bloomberg.Read More →
Both consumers and e-commerce firms in China are preparing for the famous 618 shopping festival. Marketing guru Ashley Dudarenok explains in her vlog why consumers love the largest of many online shopping festivals and why e-commerce firms need a boost in a market that is not growing as fast as in the past.Read More →
Marketing expert Ashley Dudarenok looks at the wave of regulatory changes hitting industries and especially tech firms at her vlog. “China tries to set up a more sustainable digital ecosystem,” she explainsRead More →
Marketing expert Ashley Dudarenok tells at the state-owned CGTN how the Double 11 festival in 2021 became a teenager and started to become the way to introduce new products to China’s consumers and turned international.Read More →
China’s crackdown on tech firms is in the longer run benefiting consumers and the industry itself, says business analyst Shaun Rein about the governmental efforts to curtail free-wheeling companies.Read More →
China is number one in e-commerce, online shopping, payment, logistics, and much more. No wonder foreign brands love the second largest economy in the world, says e-commerce expert Ashley Dudarenok on her vlog.Read More →
China’s government is tightening the strings for tech companies, especially when it comes to data management, says business analyst Ben Cavender at RTHK. “I think you’re going to see companies like this that really do peddle in data come under a lot more scrutiny going forward,” he said.Read More →
Dolce & Gabbana (D&G) got three years into hot water over racist ads and remarks with China’s consumers, and the row did not subside, says business analyst Shaun Rein. “It’s probably the only brand that I’ve seen the Chinese stay angry at for so long,” he told CNN.Read More →