Europe is preparing for the 2018 China-EU Tourism year and the European Parliament invited social media expert Matthew Brennan to Brussels to brief them on the position of WeChat. He explained the committee how to improve Europe’s performance, writes the China-EU newsletter.Read More →
Looking back at the demand from our clients at the China Speakers Bureau over the past few years, we see a distinct development into the future, into the year of the ape.Read More →
While competition can be fierce in China, another feature is even more remarkable. Competitors team up, like Ctrip and the Baidu-supported Qunar have swapped shares. Baidu communication director Kaiser Kuo explains in the New York Times why the companies together can serve better the travel market.Read More →
China’s universities might be churning out millions of engineers, real innovative enterprises are led by US-educated returnees, writes business analyst Shaun Rein in CNBC. He disagrees with Washington Post columnist Vivek Wadhwa who fears China’s education.Read More →
Shaun Rein by Fantake via Flickr Domestic consumption is growing and Shaun Rein tells at CNBC what companies investors should be looking at in the short term. While both McDonalds and Yum! are doing well, Shaun Rein prefers Yum! since they cater for different consumer markets with different price points,Read More →
Shaun Rein by Fantake via Flickr Chinese brands might have been competing on prices and distribution in 2005, in 2010 they are moving up in the value chain and worry Western brands, writes Shaun Rein in Forbes. Quality and image-building have entered China’s board rooms. Look at Google. Our researchRead More →
Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →