Tom Doctoroff Olympic advertising touched on specific Chinese sentiments, by using Chinese athletes’ parents to get their message out, writes the Wall Street Journal, quoting JWT‘s Tom Doctoroff: “The parents were shy,” says Tom Doctoroff, the north Asia chief executive of WPP Group‘s JWT, which made the Satine ad forRead More →

Paul French The production of Christmas presents is getting under heavy pressure because of the restrictions on visas for China, tells China-guru Paul French the Guardian. Because buyers, inspectors and others cannot enter China because of the restrictions, our presents might be late or very expensive. “With a lot ofRead More →

Barbara Krug Barbara Krug, professor at RSM – The Erasmus University of Rotterdam, the leading business school in the Netherlands, has joined the China Speakers Bureau as a speaker. Ms Krug is an expert on the economic developments in China, especially the position of private entrepreneurs. She is also developingRead More →

Image via Wikipedia One of our best visited section on this website is the ‘category’ section, where we try to define what sections our speakers belong to. We get some pressure from our speakers, who can think of half a dozen other categories where they would fit in. But weRead More →

eliazar via FlickrThe intercultural dilemma’s Do not make jokes, is one of the main warnings we give speakers when they have to address an audience that is different from their own background. We are not only talking about addressing Chinese audiences, I have been listening to US speakers and hadRead More →

Tom Doctoroff, one of our celebrity speakers The website of the China Speakers Bureau has gone live this weekend. There is still some fine tuning to be done, speakers to be added and tools to be developed, but we were ready to the launch and went out of beta. DoRead More →

And the winner is….WikipediaCoca-Cola is spending an estimated US$ 450 million for marketing during the Beijing Olympics, up to US$90 million in sponsorship fees and about four times that figure on additional commercials, events and tickets for Olympic activities. What is the return on investment of this sum, some expertsRead More →

Shaun Rein Private equity firms turn increasingly to China as their home markets in Europe and especially the US are dropping very fast, argues Shaun Rein, Managing director of China Market Research (CRM) today in Business Week. My firm, the China Market Research Group, conducted interviews with managers at severalRead More →

A former US president does not come alonebryanpearson via FlickrShould we compensate our speaker and how much? (2) In the previous entry we mainly focused on the market for unpaid speakers, who would at best ask a compensation for their expenses. Many of the speeches, seminars, lectures and contributions inRead More →

World Economic Forum via FlickrShould we compensate our speaker and how much? (1) One of the hottest issues we encounter – both in our talks with professional speakers and our clients – is the matter of compensation. Of course, we are running a speakers’ bureau, make a living from aRead More →

Sam Flemming If you want to know what a compelling speaker can do to an audience, you have to watch Sam Flemming speak. He is one of the more eminent experts on how the internet in China can hit your bottom line, positively or negatively, and brings it in aRead More →