Marketing expert Ashley Dudarenok explains on her TikTok channel that drones have become a common feature in China and will change the country even more in the next two to three years.Read More →
Increasingly global brands not only look at China as a potential market but also as a guide on how they can use the country’s digital transformation for their global ambitions, writes marketing expert Ashley Dudarenok on her website Chozan. “By this year, China’s digital transformation sector is expected to reach $221.95 billion. It is forecasted by Mordor Intelligence to expand to $410.67 billion by 2029, with an annual growth rate of 13.1% over these years,” she writes.Read More →
With 3.8 million 5G stations China is leading the world in 5G, explains marketing expert Ashley Dudarenok on TikTok. Alibaba already uses technology to replace workers, she adds.Read More →
Now the USA has elected Donald Trump as its next president, traders in China are bracing for another backlash, reports trade expert Ashley Dudarenok on its LinkedIn page. “Trump’s proposed 60% tariffs on Chinese imports + 10-20% on other global goods would set US tariff levels at their highest since the 1940s,” she writes.Read More →
China’s Double 11 consumer festival has kicked off for its longest edition ever with five weeks. Consumption expert Ashley Dudarenok looks at this year’s trends for Campaign Asia. Dudarenok, author and China digital expert predicts that countries such as Singapore, Malaysia, Thailand, Japan, and South Korea—now part of the “free shipping zone”—will see a sharp rise in new users.Read More →
Customer centricity is key in a competitive markets, more than customer friendliness, says marketing expert Ashley Dudarenok on her weblog. “China’s approach to customer centricity has been transformative, driven by a combination of technological integration and a deep understanding of consumer behavior,” she writes.Read More →
Innovation expert Ashley Dudarenok explains how China leads the global competition for AI patents, six times over the US, she tells at TikTok.Read More →
China’s consumers spend less on luxury products, especially foreign brands, says marketing expert Ashley Dudarenok at the state-owned China Daily. Only domestic luxury brands are partly escaping that downward trend, she says.Read More →
China’s eateries have been slashing their prices up to half to woo consumers, but marketing expert Ashley Dudarenok warns that this trend might hurt the businesses, as their costs do not go down, she tells Channel News Asia. Business models and their effects do vary a lot, depending on the age group the industry is focusing on, she adds.Read More →
Reuters reviews China’s latest blockbuster “Upstream”, casting a rare and harsh light on the country’s biggest economic pain points. “An uncertain job market, downward mobility, and the hardscrabble life of millions who are working gig jobs.” Marketing expert Ashley Dudarenok sees a profound change among the previously optimistic consumers, who pushed ahead the country’s economy in the past, she tells Reuters.Read More →
Marketing expert Ashley Dudarenok dives into 40 years of marketing innovation that has put China in a leading role right now. A showreel giving an overview of Ashley’s amazing career and deep involvement with leading companies, both foreign and domestic, in China.Read More →
China marketing expert Ashley Dudarenok discusses her success in supporting companies selling in China in a new Growth Tactics podcast by Jeff Towson. “China is a big country,” says Ashley Dudarenok, “but what’s trending in Shanghai today? How can I make my post, my message? Connected with that broader topic that is featured in the media or in on a specific platform et cetera.”Read More →