Paula Macaggi, the founder of OFFBounds, sets off for her first trip to Shanghai and questions e-commerce expert Sharon Gai, the author of Ecommerce Reimagined: Retail and Ecommerce in China on what she can expect on her journey. Key Takeaways: • The super app experience with WeChat • How China’s retail is about content and entertainment • Unique consumer behaviors and retail experiences only found in China • The rise of sustainable consumption in Chinese e-commerce.
Sharon Gai is a speaker at the China Speakers Bureau. Would you like her at your meeting or conference? Contact us or fill out our speakers’ request form.
Are you looking for more e-commerce experts at the China Speakers Bureau? Do check out this list.
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