Reuters reviews China’s latest blockbuster “Upstream”, casting a rare and harsh light on the country’s biggest economic pain points. “An uncertain job market, downward mobility, and the hardscrabble life of millions who are working gig jobs.” Marketing expert Ashley Dudarenok sees a profound change among the previously optimistic consumers, who pushed ahead the country’s economy in the past, she tells Reuters.
Reuters:
Ashley Dudarenok has written books on Chinese business and consumer trends.
“It is a rather realistic depiction of the psyche of many Chinese people today. Previously, if we remember five years ago, 10 years ago, what set China very strongly apart was this very positive mindset of the consumer of an average business person. Because there was this strong underlying belief that tomorrow is going to be better than today, the economy is going to be better, opportunities are going to be better, technology is going to, you know, drive us forward. ‘I’m going to build my skills and my future is going to be better.’ Today that belief is not there.”
Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.
Are you looking for more experts on China’s consumption trends? Do check out this list.
