Hurun most successful Chinese heritage brands 2023 – Rupert Hoogewerf

The Hurun Research Institute released the Hurun Most Successful Chinese Heritage Brands 2023, for the fourth year, ranking the 100 most successful brands from China with at least 60 years or more of history. “TCM, Baijiu and Foods make up half of the brands on the Hurun Most Successful Chinese Heritage Brands 2023, showing the sectors that have had the deepest impact over generations of Chinese consumers,” says Rupert Hoogewerf, the Hurun chief researcher at the Hurun website.

The three main pillars of this list were the age of the brand, representing 40% of the total index; the value of the brand, defined as market cap for listed companies and recent valuation for non-listed companies, representing 40% of the total; and cultural heritage, representing 20% of the total.

Rupert Hoogewerf, Hurun Chairman and Chief Researcher said: “This is the fourth year of the Hurun Most Successful Chinese Heritage Brands, and this year we added 14 new brands to the mix, including well-known brands, such as Jian Nan Chun Chiew, HengYuanXiang and Arctic Ocean Soda.”

“TCM, Baijiu and Foods make up half of the brands on the Hurun Most Successful Chinese Heritage Brands 2023, showing the sectors that have had the deepest impact over generations of Chinese consumers.”

“The average age of the brands on the list is 161 years old, among which the youngest is Jinhui, a 63-year-old baijiu brand, and the oldest is Yiyuanqing, a Shanxi vinegar brand, which is 646 years old.”

“Most of the brands on this list predate pinyin spelling, so for brands that had an historical link outside of China, they use the pre-pinyin English spelling of their brand. For example, ‘Kweichow Moutai’ in pinyin would be spelt ‘Guizhou Maotai’.”

“Nearly 70% of the brands on the list are in East China and North China, with 44 brands from East China, including 13 from Shanghai and 8 from Zhejiang and Anhui respectively. 25 brands are from North China, with Beijing contributing 18 of them.”