The Planner Confidence Index has been surveying event organizers since March to measure the impact of the corona crisis on the industry. Key finding: confidence in a fast resumption of face to face (F2F) events has dropped dramatically. In March 8 percent of the participants in the survey expected meetings would only be possible in 2021, in June the percentage has risen to 50%. (chart: see below)
A dropping percentage still hopes their offline business will be possible in 2020.
Finding virtual solutions for information exchange is becoming more important, as the time path to recovery takes longer. Are you interested in discussing virtual solutions to involve our China experts? Do check out our plans.
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