Foreign brands keep on making the same mistakes when they enter the China market, says marketing veteran Ashley Dudarenok. What are the biggest pitfalls when entering this complicated market: China is certainly not cheap, she adds.
Ashley Dudarenok is a speaker at the China Speakers Bureau. Do you need her at your meeting or conference? Do get in touch or fill in our speakers’ request form.
Are you looking for more marketing experts at the China Speakers Bureau? Do check out this list.
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