Mobile might be the next big thing in China, both mobile platforms and ad agencies have still a hard time to find each other, tells William Bao Bean, Managing Director Singtel Innov8, in AdAge.
AdAge:
“The vast majority of [ad] agencies out there don’t know what they’re doing on the mobile side in China, and the mobile platforms themselves are not being particularly helpful either,” said William Bao Bean, managing director in China for Singtel Innov8, a venture capital fund set up by Singapore Telecommunications. “The issue is that they don’t have a context to engage with mobile advertising, they don’t have a platform to help manage it, and they don’t have measurement.”
William Bao Bean is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch, or fill in our speakers’ request form.
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