Consumer behavior “impossible to predict” – Paul French

Paul French
by Fons1 via FlickrMarket watchers cannot gauge at this stage what China’s consumers are going to do, says Paul French, China analyst of the Access Asia research firm in the China Daily.

“The problem is that we have never been in this situation before. We really are off the map,” he says.

They might be keeping their wallets closed or rally and start spending more than they do, he added.
While the governments are trying to beef up its spending in infrastructure and tax rebates, the effects on the consumers still go into different directions. Consumer spending has remained strong, but in key markets like real estate and the automotive industry, purchase decisions are at least delayed.

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